If you’re a business owner, chances are you’re always pitching your products or solutions to potential customers. You’ll constantly be attending networking events, trade shows and exhibitions in pursuit of your next sale. It’s exciting, sure – but it can be pretty exhausting, too.
But what if there was an easier – and slicker – way to showcase what’s on offer from your company without putting yourself through those long-winded sales spiels and endless chats over coffee with prospective buyers?
Leaflets are one of the most underrated yet impactful sales tools currently available to firms in any industry.
These seemingly assuming pieces of paper or card can play a vital role in communicating your core messages to potential customers and establishing your company as both professional and credible.
As long as they’re designed correctly, printed leaflets can do all the hard work for you. They can be used to provide your connections with an overview of everything you offer, then deliver a strong call to action that will encourage them to get in touch to find out more – all within a colourful, eye-catching design that shows off your brand individuality.
5 steps to producing beautiful, impactful business leaflets
Creating printed marketing materials sounds simple – but there are certain principles you’ll need to follow if you want to make sure your business leaflet stands out from the rest.
Work your way through the steps below and you’ll soon be the proud owner of an attractive batch of leaflets that will leave a lasting positive impression on your potential customers.
#1 Define your audience.
Do you want to use your leaflets to ‘talk’ to prospective customers? If the answer is yes, then what kind of people do you want your marketing collateral to appeal to?
Think about the kind of person who is likely to buy from you. How old are they? What are there interests? What’s important to them? Once you’ve answered these questions honestly and comprehensively, you’ll have a better idea of the kind of message that needs to be incorporated into your leaflet design – and you’ll be able to move straight on to step 2!
#2 Consider your content.
Your leaflet copy needs to grab the attention of the audience. It needs to drive your main points home in a clear, straightforward way. Trying to pack too much information into a leaflet or flyer can make the design look too word-heavy, and this can prevent potential buyers from engaging with what you’ve written. After all, who’s got time to spend 5 minutes sifting through reams of text these days?
And when we talk about content, we also mean the graphics that you’re going to use to give your leaflets some extra pizazz. To really wow your audience, make sure the images you use are of high quality and are 100% relevant to the message you’re trying to deliver.
In most cases, you’ll need to include:
Oh, and make sure you proofread all your leaflet content before it goes to print!
#3 Spend time on your design.
Microsoft Word doesn’t suffice these days! Your leaflet needs to be designed by a professional if it’s going to have maximum clout. Signs and Print offer a supporting design service for customers who want to outsource this important work to a company that creates stunning leaflets day in, day out.
If budget doesn’t allow for the talents of a graphic designer, our advice would be to make sure the leaflet design is clean, uncluttered, and makes good use of white space. Use the same fonts wherever possible for consistency (ideally, the same ones that are used on your website), and don’t try to pack too many photos into a small space, as the end result will look messy. Think about the way the content is formatted, too; the layout needs to ensure the leaflet is easy to read.
#4 Take advantage of different folds and finishes.
There’s no reason why you can’t get creative with your leaflet design! We offer lots of different folding options for businesses that are tired of the same old standard A3, A4, and A5 leaflet templates, and we have a range of finishes for you to choose from that can determine the final look and style of your printed materials.
#5 Choose the right print partner.
Once you’re completely happy with your leaflet design, you need to take it to print. At this point in the process, it’s so important to choose a print partner that can deliver the precise results you’re looking for, at a price you can afford.
Not only can the team here at Signs and Print help you finalise your artwork, we can also provide you with loads of handy advice on leaflet sizes and paper stock to help you create something that will do your brand proud. We also offer fast turnarounds on leaflet orders of all sizes, which is especially useful if you need to launch a campaign quickly and with minimum fuss.
Not got the time to create your leaflets yourself? Give us a call! We can oversee the designing and printing of your business leaflets from concept to completion. You can reach us on 01376 341164.