The marketing world may be increasingly using digital techniques to spread the word about a company’s expertise, but here at Signs & Print, we firmly believe there’s still a place for PVC banners in the wider marketplace.
In fact, we think these popular large format products are some of the most enduring in the advertising industry. Because despite the emergence of complex online technologies, companies are continuing to invest in high quality printed PVC banners to help capture the imagination of local audiences and grab a little more market share from their direct competitors.
Here, we’ve listed three strong reasons why we think the humble PVC banner is one of the most important – and perhaps underrated! – promotional tools out there.
#1: PVC banners can be used to communicate pretty much any message.
These sizeable, eye-catching PVC banners will certainly not be missed when they’re hung in high footfall areas.
In our experience, these kinds of banners have three main applications:
To promote your products or services.
Your PVC banner can be customised to display your latest offer. Or, if you’re launching something different to the masses, it can also be used to introduce something new to your audience. Whatever you want to shout about, you can rely on a PVC banner to do a lot of the hard work for you!
To signpost guests to an event.
When placed outside a venue, these head-turning banners can be used to point guests in the direction of the ticket stalls or the entrance. They are also a great choice for event organisers who need to manage and direct the flow of traffic during a particularly busy event, such as a trade show or sports game.
To reinforce a brand.
When installed in a high visibility area – such as on a roundabout or a main road – PVC banners can help to instil your brand message into the minds of passers-by.
#2: They’re incredibly hardy.
When you invest in a PVC banner, you can expect to receive a product that’s designed to go the distance.
Made from anti-tear materials and boasting extra-secure eyelets, these signs are strong enough to withstand prolonged use. The exceptional quality UV-based inks that are used in the printing process will also ensure that the graphics will not lose their quality or vibrancy due to sunlight and adverse weather conditions. And on top of this, PVC material is more flexible than many of its alternatives because it can be taken down and reinstalled in as many different places as you like without losing its edge.
Put simply, you’ll be hard pushed to find a more durable promotional tool!
#3: They’re more cost-effective than you might think.
Thanks to the fact that printing technologies have come on in leaps and bounds in the last few years, PVC banners are some of the most cost-efficient advertising options out there.
Nowadays, creating a custom-printed PVC banner is almost as cheap as creating a traditional banner. And unlike billboards and other forms of static advertising, PVC banners can be used as many times as you like in multiple locations, resulting in a cost per use that can’t be beaten.
Want to discuss the many benefits of PVC banners in more detail? Contact the team here at Signs & Print. We’ll happily talk you through the features of the various products we offer – including our cheap 440gsm banners, our economy 550gsm banners, our blockout 750gsm banners, and our robust mesh banners.
And if you need us to, we’ll help you come up with a banner design that perfectly suits your business needs.