Pavement signs: the ultimate marketing tools for brick-and-mortar businesses

Pavement signs: the ultimate marketing tools for brick-and-mortar businesses

Although we’re being wowed by new and exciting advertising techniques all the time, there’s still a special place in our hearts for the humble pavement sign.

It still remains one of the most effective and cost-efficient ways to advertise any business, regardless of its size or location.

Here, we’ve put together a short guide to the benefits of investing in pavement signage for your premises and provided you with a quick introduction to some of the most popular styles from our range.

Why have pavement signs stood the test of time?

Pavement signs break up the monotony of a typical High Street. It’s easy to miss a store or a venue if it’s not adequately signposted, but pavement and A board signs have the power to make these businesses stand out from their surroundings with bold, eye-catching graphics and a clear marketing message.

Well-designed pavement signs will stop passers-by in their tracks as they go about their shopping. They can encourage them to explore somewhere they may not have noticed before, or they can make them aware of a great new promotion or an irresistible product launch that they would otherwise have missed.

What kinds of businesses will benefit most from pavement signage?

If you operate a brick-and-mortar business that’s not in a particularly prominent location, you can use pavement signs to make potential customers aware of what you do, then direct them straight to your premises. These kinds of signs work particularly well for venues that are a little off the beaten track but still want to draw in fresh customers from nearby high footfall areas.

Pavement signs are the perfect investment for shops, salons and bars that could very easily go unnoticed. To give you an idea of the types of businesses that use pavement signs to effectively market their products or services, we’ve recently printed pavement signs for pubs, restaurants, cafes, gyms, street food outlets, banks, office blocks, car hire companies and even car showrooms.

They’re one of our most requested products, which means they are still in high demand amongst savvy retailers and service providers who all have one thing in common: they want to capture the attention of their next prospective customer, without busting their marketing budget!


What pavement signs are available?

At Signs & Print, we offer an impressive selection of single-sided and double-sided pavement signs to suit the needs of any business.

Our standard A boards always sell well, whatever the weather. They’re durable, they’re easy to manoeuvre, and their easy-open snap frames make light work of poster changes, which means you can change your advertising message as often as you like. What’s more, our A boards are surprisingly affordable for smaller businesses, with prices starting from just £53 (excluding VAT).

Elsewhere in our collection, we provide a variety of swing signs for customers who want to make more of a statement. Our Swinger 3000 swing sign is something of a staple within our catalogue, as it offers complete versatility from a portable, customisable frame. Our Eco Swinger, however, might be a more suitable option for companies that want a sturdy, weatherproof signage solution at a more economical price.

Searching for a more traditional alternative? Check out our Premier Chalk A Board, a must-have for any pub, bar or eatery that is going for a more retro look. And we couldn’t sign off this blog without mentioning our Sentinel Forecourt Sign, a larger, more robust option that’s often ordered by car garages, retail showrooms and petrol stations.

Remember, we can help you design customised graphics for your pavement signage, too. Learn more about our design service here.